Smart Business Exit by Smart Marketer gives founders a complete exit strategy designed to maximize valuation, avoid burnout, and close clean, high-dollar deals. Built by Ezra Firestone and the team behind $1B in brand sales, this course walks you through every step of selling your business – from preparing your financials to negotiating the final deal.
You’ll learn how to optimize the four pillars of value, avoid the three deal killers, and use broker-grade resources to sell like a pro. Whether you’re planning to exit in six months or two years, this is the system built for founders who want life-changing payouts.
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Smart Business Exit Helps Founders Sell for Millions – Not Regret
Most founders don’t prepare to sell until it’s already too late. By then, burnout sets in, documentation is messy, and deal terms become a negotiation nightmare. Smart Business Exit teaches you how to avoid these traps and prepare your business like a professional – so when you sell, you walk away with life-changing money, not a painful compromise. Built by Ezra’s team and backed by $1B+ in real exits, this course gives you a step-by-step plan to raise your valuation and remove every obstacle that can kill a deal before it starts.
Avoid the Three Exit Deal Killers
Inside the course, you’ll learn how to avoid the top three exit killers: owner burnout, deal collapse, and under-valuation. You’ll systemize your operations, optimize financials, and clean up transferability so buyers can say yes faster.
The program also includes industry-specific modules for ecommerce, SaaS, agencies, and info businesses – so you know exactly how to position your brand in your vertical.
Plus, you’ll get templates, SOPs, valuation tools, and the same deal-making frameworks used by top brokers. Selling your business might be the biggest decision of your career – Smart Business Exit makes sure you don’t mess it up.
Ezra’s Team Reveals the Exit Framework That Avoids Burnout and Collapse
Most founders wait too long, push too hard, or get buried in chaos mid-deal. This framework was built to fix that. Ezra’s team shows you how to prep like a pro, sell smart, and walk away clean.
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Protect Yourself From the Burnout Spiral: Learn how to keep your business running smoothly while prepping for a sale – without draining your energy or dropping the ball.
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Use Templates That Save You 100+ Hours: Get SOPs, checklists, and negotiation scripts built by real exit advisors. So you skip the guesswork and move fast.
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Avoid Deal Collapse With Pro-Level Prep: Structure your financials, team, and systems the right way – so buyers stay in the deal instead of walking away.
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Streamline Your Exit Without Stress: Follow Ezra’s pacing and prep system to remove friction, lower pressure, and stay in control all the way to closing.
Ezra’s Team Has Sold $1B+ in Brands – Now They’ll Teach You How
Ezra Firestone and his team have helped scale and exit multiple brands across ecommerce and SaaS. Together, they’ve walked away from deals worth over $1B in value.
Now, with Smart Business Exit, they’ve packaged everything they’ve learned into one course – so you can follow the same roadmap. You’ll discover how to increase valuation, attract the right buyers, and close on terms that work for you. This isn’t surface-level theory. It’s the real-world playbook Ezra’s team used to sell brands for eight and nine figures.
Real Strategies From Proven Brand Sellers
This course takes you behind the scenes of successful exits – step by step. You’ll learn how to fix red flags that scare off buyers, structure your business for transfer, and decide when to exit based on market timing.
You’ll also gain insider insights from brokers at Quiet Light who negotiate deals daily. With their input, you’ll understand what buyers look for, what they avoid, and how to position your offer for maximum leverage. Whether you’re 6 months or 2 years from a sale, this course gives you the exact moves to prepare like a pro.
Master the Sale Process From One of Ecom’s Most Trusted Teams
You’ve scaled. Now it’s time to exit – but most founders blow it here. Ezra’s team has walked multiple brands through 8- and 9-figure deals. Their process shows you how to finish strong and get every dollar you deserve.
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Follow the Exact Sale Timeline: Move through each stage – from prep to due diligence – with clarity, speed, and zero guesswork.
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Execute the Exit Like a Pro: Learn how to handle buyer calls, counter offers, and negotiations with confidence and control.
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Use Broker-Grade Resources: Get access to internal tools, SOPs, and deal docs used by brokers who close $100M+ annually.
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Know What Buyers Actually Want: Align your business with buyer psychology so you attract the right deal, not just any deal.
Learn the Exit Playbook Smart Marketer Built for 8-Figure Founders
You built your business with purpose. Don’t sell it with guesswork. Smart Business Exit gives you the proven playbook used by eight-figure founders to exit clean, fast, and profitably.
Created by Smart Marketer, this course shows you how to increase buyer demand, avoid deal friction, and secure the payout you deserve. You’ll learn how to approach your exit strategically – well before you’re ready to sell. Because waiting too long or “winging it” could cost you millions.
Built for Founders Preparing to Exit
You’ll go deep into each stage of the sale: valuation, timing, buyer psychology, and deal structure. You’ll also learn how to optimize Ezra’s four pillars – growth, risk, transferability, and documentation – to make your brand irresistible.
Each module includes real-world examples from ecommerce, SaaS, info, and agency sales. With over 100 videos and 25 swipeable resources, you’ll know exactly what to do, when to do it, and how to stay in control of your deal. This isn’t about theory. It’s about execution that pays off.
Ezra’s Exit Strategy Wasn’t Luck – It Was This Process
Ezra didn’t stumble into successful exits – he built them. This is the exact process he used to raise valuations, structure clean deals, and cash out on his terms. Now it’s yours to use, step by step.
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Leverage the Four Pillars of Value: Maximize growth, reduce risk, document everything, and make your business easy to transfer.
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Raise Your Valuation Without Scaling Revenue: Prep your brand strategically and add 20–30% to your exit – without needing 2x revenue.
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Position Your Brand Like a Pro: Make buyers compete with each other using the same narrative structure Ezra’s team used in real deals.
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Sell on Your Terms, Not Theirs: Build leverage early so you can choose your buyer, structure, and timeline with full control.
Ezra’s Framework Increases Valuations by 20–30% on Average
You don’t need to double your revenue to raise your valuation. In fact, many founders earn 20–30% more at exit just by preparing the right way. Ezra’s framework inside Smart Business Exit shows you how.
From day one, you’ll work through the exact systems that turn chaotic, founder-dependent businesses into buyer-ready assets. The better your systems, the higher your multiple – and that can mean an extra $500K, $1M, or more in your pocket.
Increase Valuation Through Strategic Prep
This course teaches you how to clean up your financials, document operations, and simplify ownership transfer. You’ll use Ezra’s internal tools to audit your business and fix the red flags buyers always notice.
You’ll also learn when to sell, who to target, and how to frame your business in a way that justifies a premium valuation. These strategies don’t just work in theory – they’ve worked across dozens of exits in multiple industries. If you want to sell your business the smart way, this is where you start.
Smart Business Exit Turns Your Brand Into a Buyer Magnet
Most buyers don’t want risk. They want clarity, simplicity, and growth potential. Smart Business Exit helps you engineer your brand into exactly that. Using the four pillars of business value – growth, risk, transferability, and documentation – you’ll make your company easier to buy, easier to run, and much easier to sell. That means more buyer interest, faster negotiations, and a better final deal.
Make Your Business Irresistible to Buyers
Inside, you’ll learn how to reduce buyer objections before they happen. You’ll streamline SOPs, establish clean financials, and fix hidden risks that quietly kill deals. You’ll also position your business to attract different buyer types – from solo operators to aggregators to strategic acquirers.
Each lesson gives you a clear, actionable step toward making your business more desirable. And once you look “clean” to the market, you’ll create leverage – and leverage is what drives the best exits. Smart Business Exit teaches you exactly how to build it.