Logo Launch by Will Paterson is the ultimate logotype design course for creatives ready to level up. Learn how to craft scalable, timeless logos using proven design principles, precise lettering techniques, and client-focused branding strategies. This course covers everything from logo research, sketching, and vector refinement to presentation and pricing.
You’ll master the tools and thinking used by top designers to create logos that actually get noticed. With over a decade of experience, Will teaches you how to move beyond trends and build a logo portfolio that commands real respect – and real money. This is how professionals design identity systems that last.
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Logo Launch Teaches You to Design Logos That Actually Get Noticed
Most logos get ignored – because they follow trends instead of timeless principles. In Logo Launch, Will Paterson teaches you how to craft logos that stand out in a saturated design market.
You’ll learn what actually makes a logo memorable: shape psychology, optical balance, appropriate typography, and real-world scalability. This isn’t about pretty mockups. It’s about clarity, structure, and meaning. By focusing on the strategy behind every design, you’ll create work that cuts through the noise.
Design Principles That Demand Attention
You’ll master core concepts like legibility, simplicity, and cultural relevance – all through the lens of professional client work. Will breaks down the full anatomy of logos that win in competitive industries.
From construction techniques to color psychology, every module brings new insights. You’ll also learn how to test your designs, avoid visual clutter, and present logos with total confidence. If your goal is to create logos people remember – and pay for – this course gives you the tools to do it consistently.
Stand Out From 4.5M Freelancers – Learn Logotypes That Clients Remember
In a global market full of designers, it’s not enough to make a “nice” logo. You need to create identity systems that stick. Logo Launch shows you how to separate yourself from the masses by focusing on logotype precision, strategic typography, and brand-led solutions. Will Paterson teaches you how to create logos that don’t just look good – they work, scale, and last. This is how top-tier designers rise above template-level portfolios.
Strategic Typography That Grabs Attention
You’ll learn how to build logotypes from the ground up – starting with hand-drawn letterforms and refining them into crisp, scalable marks. With tools like the pen tool, shape builder, and optical correction techniques, you’ll craft custom identities that feel intentional and powerful.
Through real briefs, critiques, and detailed walkthroughs, you’ll develop the discipline and skillset required to design professional-grade logotypes. If clients forget generic designs, give them work they can’t stop talking about.
Discover What Makes a Logo Iconic – From Research to Final Reveal
Iconic logos don’t start in Illustrator. They begin with research, strategy, and context. Logo Launch gives you the tools to build strong concepts before you ever touch a tool. You’ll learn how to deconstruct a creative brief, investigate competitors, build mood boards, and identify patterns that shape original, relevant ideas. This course helps you stop guessing and start thinking like a professional.
Build Ideas That Mean Something
From there, you’ll go step-by-step through Will’s process: idea sprints, visual directions, concept development, and iteration. Then, you’ll learn how to digitize your work with clarity using Illustrator – refining forms through optical tricks and geometric shaping.
Finally, you’ll learn how to present your ideas with real-world polish: mockups, animation, client feedback, and professional delivery. Iconic work doesn’t happen by chance – it’s engineered. This course shows you how.
From Sketch to Vector: Learn the Full Logo Design Process
Logo Launch doesn’t skip steps – it teaches the entire professional workflow from sketchbook to scalable vector. You’ll start with foundational principles like balance, legibility, and cultural awareness.
Then you’ll dive into brainstorming, direction setting, and concept development. You’ll learn how to test ideas, narrow down your options, and confidently select final directions. Every stage builds toward clarity, intention, and professional output.
Digitise and Refine With Precision
Once you’ve chosen a direction, Will walks you through the exact steps to bring your sketch into Illustrator. You’ll use the pen tool, curvature tool, and shape builder to recreate your idea with geometric consistency.
Then you’ll apply overshoots, correct imbalances, and adjust forms using optical techniques the pros use daily. By the end, you’ll have multiple polished logo marks – and the skills to repeat the process with any client, on any brief, across any industry.
Upgrade Your Freelance Career With World-Class Logotype Training
Freelancers live or die by how they present themselves. Logo Launch is designed to make your work impossible to ignore. Instead of just adding another logo to your portfolio, this course teaches you how to build logos that show depth, strategy, and attention to detail. You’ll move from surface-level decoration to brand-rooted design – exactly what real clients look for in a professional.
Train With Tools That Attract Better Clients
You’ll learn the advanced skills most designers skip: hand-drawn letterforms, optical illusions, scalable grids, and typographic control. You’ll also learn how to present with clarity, explain your choices confidently, and handle revisions like a pro.
Through practical projects and in-depth critiques, you’ll develop a skillset that makes you stand out in client meetings and pitch decks. Whether you freelance full-time or on the side, this course upgrades how you work, think, and sell your value.
Logo Launch Gives You the Professional Logo Skills Clients Actually Pay For
Clients don’t pay for pretty logos – they pay for solutions. Logo Launch shows you how to deliver exactly that. You’ll go beyond visuals and into process, structure, and strategy. From briefing to final presentation, every step of the course shows you how professionals turn ideas into scalable brand assets. Will Paterson pulls back the curtain on real client work and gives you everything you need to design logos with confidence.
Solve Problems With Visual Precision
You’ll master everything from initial research to concept development and final polish. You’ll learn how to break down briefs, test ideas, and build clear, intentional marks that solve real problems.
Along the way, you’ll explore typography, spacing, color theory, and cultural sensitivity – all through real-world application. When clients ask for more than a logo, you’ll know exactly how to deliver. This course turns “nice design” into professional identity work that commands respect and premium pricing.
Will Paterson Shows You How to Think Like a Logo Pro
Designers who think like artists often get stuck. Designers who think like strategists grow fast. Logo Launch helps you shift into professional mode by teaching you how to think through every logo from concept to delivery.
You’ll learn how Will Paterson dissects briefs, builds concepts, manages creative constraints, and turns sketchy ideas into finished systems. This isn’t about copying style – it’s about mastering process.
Think, Build, and Deliver With Clarity
You’ll walk through research, ideation, iteration, and digitization with complete transparency. Will shows you how to question every decision, stress-test every idea, and find logic in every shape.
You’ll also learn how to communicate your thinking to clients with confidence. This course teaches you the mindset that turns good designers into great ones – and gives you the tools to think like a pro even under pressure.
