The Google Ads Lab Course teaches ecommerce brands, freelancers, and marketers how to launch and scale Google Ads campaigns profitably. Created by George Clements and his agency team, this course shares the exact systems used to manage over $1.5M in monthly ad spend.
You’ll learn how to set up Performance Max, Shopping, Search, and YouTube campaigns with clarity and strategy. It includes SOPs, live walkthroughs, optimization checklists, and advanced scaling tactics like Labelizer and Feeder strategies. Whether you want to grow your store or run better ads for clients, this course gives you every tool to succeed without wasting budget.
Google Ads Lab Course Download Proof 1.25 GB
Learn Google Ads Strategy From the Team Spending $1.5M a Month on Real Campaigns
Most Google Ads training feels outdated or overly basic. The Google Ads Lab Course is different. Built by a team actively managing over $1.5 million in monthly ad spend, this program shows you exactly what works right now.
You’ll get access to real strategies, not recycled content from five years ago. Whether you’re scaling your own store or running ads for clients, this is the insider-level training you’ve been looking for.
Apply Proven Tactics to Real Ecommerce Brands
You’ll learn how to set up campaigns the same way top agencies do. George Clements and his team break down their process so you can follow it without confusion. You’ll get detailed walkthroughs of Performance Max, Shopping, Search, and YouTube campaigns.
The course also includes checklists, SOPs, and live account examples. Instead of wasting time testing random advice, you’ll implement the exact structures used to drive consistent profit at scale.
Stop Guessing and Start Scaling With the Google Ads Lab Course
Most advertisers guess their way through campaign setups and spend months figuring out what works. The Google Ads Lab Course removes all that friction. You get a step-by-step framework used by one of the most followed Google Ads agencies in the world. This is the same system used to manage ads for over 60 ecommerce brands across multiple niches and markets.
Build Campaigns With Confidence and Clarity
The course walks you through every step of setup, optimization, and scaling. You’ll learn how to use Performance Max effectively, structure search campaigns, and optimize Shopping for long-term results.
George also teaches you how to approach conversion tracking and data interpretation so you never make blind decisions again. With live walkthroughs and plug-and-play templates, this course helps you move fast and scale smarter – no guesswork needed.
Master Performance Max and Scale Beyond Limits With George Clements
Performance Max campaigns can feel overwhelming when you don’t know how to control them. But with the right structure, they’re one of the most powerful ways to scale. Inside the Google Ads Lab Course, George Clements shows you exactly how his team uses Performance Max to grow ecommerce brands fast – without bloated budgets or wasted ad spend.
You’ll learn a complete setup and scaling strategy built for Performance Max. George walks you through asset group structure, budget optimization, and targeting strategies that keep results stable even as you grow.
The course also shows you how to feed Performance Max the right data so you can scale without hurting ROAS. If you’re stuck on how to use Google’s most advanced campaign type, this training will unlock everything you need.
Learn the Labelizer and Feeder Strategies Used by Top Ecommerce Ad Buyers
Most courses skip the advanced stuff. The Google Ads Lab Course goes straight into what actually drives results at scale. You’ll learn how to use Labelizer and Feeder strategies – two powerful systems developed inside a top-tier ecommerce agency. These strategies help organize your product campaigns and feed the algorithm the data it needs to perform better over time.
The Labelizer strategy helps you group products for better performance insights and smarter bidding. Meanwhile, the Feeder strategy sends strategic signals to your Performance Max campaigns that help you scale faster with more control.
George explains how to implement both methods without overcomplicating your setup. If you’ve ever struggled to get consistent returns across a big catalog, these strategies will change how you approach campaign structure.
Turn Data Into Revenue With Google Ads Tracking and Analytics That Actually Work
Most advertisers ignore data or interpret it incorrectly. That’s why they miss out on major scaling opportunities. In the Google Ads Lab Course, you’ll learn how to turn analytics into action. George Clements walks you through how to use Google Analytics 4 and conversion tracking setups that actually reflect what’s working inside your account.
Build a Data Feedback Loop That Drives Results
You’ll learn how to separate new versus returning customers, analyze demographics, and spot what products bring the most profit. You’ll also learn how to set up enhanced conversion tracking and consent mode to stay compliant without losing data. Instead of flying blind, you’ll build campaigns based on real performance signals. This approach leads to better ROAS, smarter budget allocation, and faster scaling decisions across every campaign type.
Use the Google Ads Lab Course to Replace Agencies and Save Thousands Each Month
Hiring an agency can cost $2,000 or more every month – and there’s no guarantee they’ll get it right. The Google Ads Lab Course teaches you how to manage your own campaigns with the same systems George Clements’ team uses to handle over $1.5 million in monthly ad spend. You’ll keep full control of your ads and your profit.
You’ll learn how to build, test, and optimize campaigns without the fluff. From Search and Shopping to YouTube and Performance Max, every module gives you tools you can apply immediately.
You’ll also get templates, SOPs, and campaign checklists that keep everything simple. Whether you’re running ads for your brand or someone else’s, this course helps you scale confidently – while saving thousands in agency fees.
Launch Google Ads That Convert Without Wasting Budget on Trial and Error
Most ecommerce advertisers burn through thousands before they figure out what actually works. The Google Ads Lab Course eliminates that expensive learning curve. George Clements and his team give you the exact ad structures, audience setups, and scaling methods they use for real clients spending $1.5M+ a month. You’ll launch campaigns with clarity instead of trial and error, and every move you make will be backed by proven data.
Start Smart and Scale Smarter
You’ll learn how to research keywords that lead to purchases, write AI-enhanced ad copy that converts, and structure your account to reduce wasted spend. The course includes real-world examples and live walkthroughs so you know exactly what to implement.
Whether you’re launching your first ad or rebuilding a struggling campaign, this course helps you build the right foundation from day one. You don’t need guesswork – you need results, and that’s exactly what you’ll get.
Steal the Playbook They Used to Generate $9M a Month for Our Clients
The strategies in this course aren’t theory – they’re the exact playbook used to manage over $9 million in monthly revenue for ecommerce brands. Inside the Google Ads Lab Course, George Clements reveals how his team structures campaigns, tracks results, and optimizes spend for maximum growth. This is your behind-the-scenes access to one of the most successful ad agencies in the space.
High-Performance Campaign Systems That Scale
You’ll go beyond basic tutorials and deep-dive into proven frameworks like account segmentation, budget pacing, and ad testing routines. George shares the same checklists and SOPs his team uses every day, plus the systems that help them scale campaigns with precision.
If you’re tired of surface-level advice and ready for real performance, this is where to start. This playbook works – because it already has, across 60+ live accounts.
