The Passive Project by Gemma Bonham Carter is a business growth program for course creators who already have an offer and want to scale with smart systems. It’s designed for entrepreneurs who are tired of burnout from constant live launches and want to make consistent sales all year long.
Inside, you’ll learn how to set up evergreen funnels, grow your email list, improve your marketing, and use AI to save time. The Passive Project focuses on helping you create a profitable, lifestyle-first business that works for you – even if you’re only working 20–25 hours a week.
The Passive Project Download Proof 28.89 GB
Gemma Bonham Carter Cracks the Code to Passive Profits
Scaling a course business can feel overwhelming, especially when you’re relying on constant launches or juggling a hundred moving parts. That’s why Gemma Bonham Carter’s Passive Project is such a breath of fresh air.
Instead of pushing hustle culture, she teaches a lifestyle-first approach built on automation, evergreen sales, and high-impact strategy. This isn’t about quick wins. It’s about building a sustainable business that makes money while giving you your time back.
A Real Strategy for Long-Term Success
Inside the program, you get access to Gemma’s proven frameworks – the exact ones she uses in her 7-figure business. From evergreen funnels to automated email strategies and content systems, you learn how to create passive revenue streams without losing your mind.
But the real magic? You’re not left to figure it out alone. Monthly CEO coaching calls, expert Q&As, and even AI-powered tools keep you supported and up-to-date.
If your goal is to earn more while working fewer hours, The Passive Project gives you the structure and tools to make it real. It’s a smart path for course creators who want long-term income and freedom – not just another launch cycle.
The Passive Project Delivers Evergreen Sales on Autopilot
If you’re tired of riding the feast-or-famine rollercoaster of live launching, you’re not the only one. Many course creators reach a point where they want sales to come in daily – not just during hype-filled promo weeks. That’s the entire goal behind The Passive Project. Gemma teaches you how to replace launch stress with evergreen systems that sell for you around the clock.
Inside the program, you’ll build what Gemma calls The Evergreen Experience – an automated funnel designed to bring in consistent sales without live energy. You’ll also learn how to implement The Forever Funnel, a long-tail email strategy that keeps nurturing subscribers for weeks or even months after they join your list.
Together, these systems build trust and drive conversions while you focus on delivering value or taking time off. You also get real-time support, AI tools, and monthly insights that help you optimize and grow. Instead of starting from scratch every month, you build a machine that works in the background. This is the shift most creators need to make their business truly scalable.
Course Creators Thrive With The Passive Project Playbook
Most course creators hit a wall after their first few launches. They want more consistency, more control, and fewer surprises. That’s exactly where The Passive Project by Gemma Bonham Carter comes in. This isn’t just a content library – it’s a complete business growth ecosystem designed for creators who are ready to scale their income with systems, support, and structure.
The Tools and Mentorship to Scale Smarter
Inside, you’ll find proven trainings like The Email Fix, Launch University, and Build Your List Bootcamp. Each one gives you a focused path to grow your audience, convert leads, and retain customers.
You also get access to real-time coaching calls, expert Q&As, and a private podcast feed that answers your specific questions. Add in quarterly AI micro tools and a swipe file full of emails and funnel assets, and you’re equipped with everything you need to run a profitable, low-maintenance business.
Whether you want to work fewer hours, increase revenue, or finally step off the launch treadmill, The Passive Project shows you how to do it – with more ease and better results.
Use The Passive Project to Make Sales on Autopilot Year-Round
The Passive Project teaches you how to replace burnout-heavy launches with systems that work behind the scenes – so your course sells daily, not just during promo weeks.
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Build Evergreen Funnels That Sell 24/7: Learn how to set up Gemma’s proven Evergreen Experience system to turn leads into customers automatically.
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Launch Without the Stress: Use templates and frameworks from Launch University to create repeatable, high-converting campaigns without starting from scratch.
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Extend Sales With The Forever Funnel: Keep subscribers engaged and buying long after they join your list with long-tail email sequences.
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Let AI Handle the Heavy Lifting: Use quarterly AI tools to automate funnel steps, email writing, and even promotion planning with ease.
Learn the Funnel Strategies Gemma Uses to Sell Courses 24/7
When you see someone making consistent course sales, it’s not luck. It’s systems. And in The Passive Project, Gemma Bonham Carter teaches you the exact funnel strategies that make that kind of predictability possible. These aren’t just random tactics. They’re step-by-step processes Gemma has refined while building her own 7-figure business, and now you get to implement them too.
You’ll learn how to create an evergreen sales funnel that starts converting immediately – and keeps converting for months. Gemma walks you through audience entry points, email sequences, offer positioning, and conversion tools, all while showing you how to optimize with AI.
The program also teaches the Forever Funnel strategy, which helps you sell long after someone joins your list. These systems allow you to stop relying on urgent promos and shift into steady, sustainable revenue. Better yet, the tools you build now will serve your business for years to come. This is how course creators go from inconsistent to unstoppable.
Get Feedback on Your Ads and Funnels With Gemma’s Expert Team
You don’t need to guess your way through ads and funnel strategy anymore. Inside The Passive Project, Gemma Bonham Carter gives you access to her personal ad strategist, Melissa Litchfield, during monthly live Q&A calls. This kind of expert guidance is rare in group programs – and it’s one of the reasons members see real results.
Real-Time Strategy From People in the Trenches
You can ask specific questions, get real feedback on your ad copy or landing pages, and adjust your strategy based on what’s actually working now. No more relying on outdated advice from a random course you bought two years ago.
These sessions give you insights directly from someone running profitable ads every day. You’ll also get help troubleshooting funnels, improving conversions, and scaling campaigns. Combined with Gemma’s monthly CEO calls and private podcast support, the expert access alone makes this program incredibly high-value. You’ll stop spinning your wheels and start making data-driven decisions that move your business forward.
Make 2025 Your Most Scalable Year Yet With Gemma’s Full Funnel System
If you’re ready to stop guessing and start scaling, The Passive Project offers a complete funnel ecosystem backed by real results and expert support.
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Create Funnel Stages That Actually Convert: Map out your entire customer journey using step-by-step strategies Gemma uses in her 7-figure business.
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Get Real Feedback From Funnel Experts: Ask questions during monthly calls with Gemma and her ads strategist to fine-tune your funnel performance.
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Access Done-For-You Funnel Assets: Use swipe files, Canva templates, and proven scripts to quickly build out every funnel component.
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Combine Strategy With Automation: Use AI-enhanced tools to streamline funnel creation and optimize conversions without the manual effort.
