Building Ads 2.0 by Barry Hott teaches you how to create high-converting Meta ads that don’t feel like ads. Learn Barry’s proven system – developed from managing $600M+ in ad spend – for generating scroll-stopping, relatable ad creative at scale.
This live course covers AI-enhanced scripting, simple brainstorming techniques, “ugly ads” that outperform polished ones, and a complete breakdown of media buying principles that actually work. Whether you’re a solo marketer or leading a team, you’ll walk away with a repeatable system to test, scale, and optimize ad performance. If you’re tired of guessing, this course gives you the clarity and tools to win.
Building Ads 2.0 Download Proof 3.96 GB
Create Winning Ads Consistently With Building Ads 2.0
If your Meta Ads performance has flatlined, Building Ads 2.0 by Barry Hott offers a proven way out. You’ll learn how to create ads that people actually enjoy – ads that don’t feel like ads. Instead of recycling tired creative templates or guessing what might work, Barry teaches a battle-tested approach rooted in empathy and real audience insight.
These methods have helped scale brands like True Classic, Tushy, and AG1 to millions. Whether you’re running ads solo or leading a team, you’ll walk away with a repeatable system that drives cold traffic conversions.
Ad Creation Systems That Scale Fast
The course helps you produce creative at volume without burning out. You’ll learn Barry’s “ugly ad” method, AI-enhanced scripting, and his post-it note brainstorming hack. You’ll quickly move from blank page to scroll-stopping assets.
Each ad you make will build toward performance, not polish. And instead of feeling lost in creative chaos, you’ll have a flexible, reliable structure. The result? A consistent stream of relevant, engaging ads that convert – and a confident process you’ll actually enjoy using.
Understand Why Ads Work Or Do Not Work Consistently
To improve ad performance, you must understand the “why” behind success and failure. Building Ads 2.0 trains you to see what most advertisers miss. Barry Hott teaches you to decode patterns in performance data, creative fatigue, messaging resonance, and platform behavior.
Instead of guessing or copying trends, you’ll develop your own lens for analyzing what truly works. The result is faster iteration, smarter strategy, and consistent growth.
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Master the Creative Testing Process – Learn how to structure creative testing for fast, reliable feedback. Identify what works and what doesn’t within hours – not weeks.
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Spot Winning Patterns in Performance Data – Use Barry’s breakdown method to reveal performance drivers across creatives, audiences, and formats. Scale what works with confidence.
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Understand How Customers Actually Respond – Go beyond CTRs and ROAS. Learn how to interpret emotional triggers, relevance, and user behavior from the data.
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Avoid Expensive Mistakes and Dead-End Iterations – Save budget and time by ditching guesswork. Know when to stop, pivot, or double down – based on real signals.
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Make Creative That Resonates Long-Term – Build a repeatable process that turns insights into scroll-stopping ads for cold audiences again and again.
Barry Hott Reveals His System For Ads People Don’t Hate
Most people scroll past ads. But Barry Hott has built a system that makes them stop. Building Ads 2.0 shares exactly how he crafts ad creative that blends into the feed, speaks like a friend, and sells without resistance.
This isn’t about hacks – it’s about understanding what makes people care. You’ll see how to reverse-engineer consumer psychology and use it to shape your messaging, tone, and creative direction. These are the same methods Barry used to drive results for DTC giants and startups alike.
Creating Scroll-Stopping Ads That Feel Native
Barry’s process removes the guesswork from creative decisions. You’ll learn why ads that look too polished get ignored, and how to “uglify” them to boost engagement. From AI-aided scripts to raw mobile-shot content, you’ll create assets that feel real.
You’ll also uncover Barry’s methods for harvesting content directly from customers – no creators required. It’s a faster, cheaper, and more authentic way to advertise. This course doesn’t teach ads people tolerate. It teaches ads they trust.
Become An Ad Creation Machine Starting Today
Creative block will no longer slow you down. In Building Ads 2.0, Barry teaches you how to become a self-sufficient ad creation machine – even if you’ve never written a script or edited a video.
He shares tools, mental models, and a structured approach to ideation that makes generating winning ad concepts fast and fun. You’ll never wait for “inspiration” again. You’ll have systems. And with Barry’s frameworks, you’ll know exactly where to start every time.
Barry’s simple post-it method will help you brainstorm hooks, angles, and stories with speed. You’ll also learn how to direct AI tools to produce scripts, variations, and iterations that match your tone.
The course teaches ad formats that work, not templates that fail. You’ll shift from reactive content production to proactive strategy. Within days, your team – or your solo workflow – will be firing on all cylinders. No fluff. Just volume, relevance, and results.
Rapidly Generate Abundance Of AI-Enhanced Ad Concepts
AI isn’t a gimmick – it’s a tool. Building Ads 2.0 shows you how to use it right. Barry Hott walks you through prompt structures, ad scripting workflows, and concept generation powered by machine learning – but rooted in human insight.
This is not about outsourcing creativity. It’s about enhancing it. You’ll learn how to combine empathy, data, and AI to generate dozens of ad ideas, hooks, and messages in record time.
Smart Prompts Meet Real Customer Language
The course teaches you how to prompt with precision. You’ll extract insights from reviews, competitors, and previous ad performance – then ask AI the right questions. Barry shows how to get outputs that feel natural, emotional, and conversion-focused.
You’ll also test and refine messaging fast, using AI to make small bets before launching big ones. It’s a powerful cycle: idea → AI → iteration → launch → result. And it all starts with knowing how to think like a customer.
Building Ads 2.0 Helps You Scale High-Converting Ads
Making one good ad isn’t the goal. Building Ads 2.0 helps you build an ecosystem of creative that can scale across cold audiences. You’ll learn how to create variations that work together, feed the algorithm, and unlock performance at volume.
Barry teaches you how to test, iterate, and optimize without blowing budget or time. Whether you’re scaling DTC, info products, or services, this course gives you the creative firepower to grow fast.
Frameworks For Scaling Cold Traffic Profitably
Barry shares naming conventions, testing setups, and ad structuring logic that helps you learn what works – fast. You’ll use his performance analysis tactics to understand winning patterns and prune losers.
You’ll go beyond one-hit wonders and build pipelines of ads ready to scale. Each week, you’ll know what to test next, why it matters, and how to adapt. It’s not about volume alone – it’s about volume that performs.
Develop Confident Decisions For Ad Account Performance
Most ad accounts struggle not from bad strategy – but from reactive decisions. Building Ads 2.0 helps you escape that trap. Barry Hott teaches a practical system for making confident, data-backed decisions across every level of your ad account.
From creative testing to scaling strategies, you’ll stop second-guessing and start leading with clarity. You’ll finally know what to look at, what to ignore, and how to adjust without blowing your budget.
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Use Barry’s Custom Ad Account Setup – Apply Barry’s clean naming structure and column views to simplify your reporting and eliminate confusion.
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Know Which Metrics Actually Matter – Track only what’s useful. Focus on performance indicators that tie directly to ROI and avoid misleading noise.
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Analyze Creative Like a Strategist, Not a Technician – Learn how to diagnose what’s working and apply those insights to future ad concepts – faster and smarter.
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Implement a Reliable Optimization Routine – Follow a repeatable workflow that helps you scale winners and gracefully sunset underperformers.
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Trust Your Adjustments and Improve Weekly – Use Barry’s test-analyze-iterate cycle to evolve your strategy without chasing fads or draining spend.
Barry Hott Shares Deep Simple Media Buying Principles
Media buying advice is often complicated, confusing, or flat-out wrong. Barry Hott cuts through the noise. In Building Ads 2.0, he shares his clearest, simplest strategies – built from managing over $600M in ad spend.
These are timeless principles that don’t rely on platform gimmicks. You’ll learn what actually moves performance, and how to spot the signals that matter. Most importantly, you’ll get better at making smart, confident decisions inside your ad account.
Account Structures That Don’t Break Under Pressure
Barry reveals the structures he uses to keep the system simple – and the budget safe. You’ll see how to run breakdown analyses, spot meaningful patterns, and keep your data clean.
You’ll also learn how to keep the platform honest using guardrails, not guesswork. Every lesson leads to more clarity and less chaos. It’s the foundation for scalable, stable ad buying.
Develop Confident Decisions For Ad Account Performance
Second-guessing your media buying decisions? That ends here. Building Ads 2.0 helps you become the most reliable decision-maker in the room. Barry Hott teaches you how to read the signals, trust your process, and optimize for performance without overreacting to noise. You’ll leave this course with a more grounded, strategic approach to managing and scaling Meta Ads.
Barry walks you through his Ads Manager column setup, key KPIs, and naming strategies that drive clarity. You’ll understand how to test ads with intention and evaluate their performance through the lens of consumer experience.
This approach helps you iterate with purpose – not panic. You’ll build a high-functioning ad account with creative diversity, clear structure, and data you can actually use. The goal? Ads that perform – and decisions you can trust.
